35 years. 5 countries. One consistent focus: making hotels perform.
I'm Bruce Potter. This is what I've built — and why I built Nathez Advisory to help you do the same.
I spent 35 years running hotels across Africa at the highest level. From opening the Holiday Inn Accra Airport in 2007 and hosting President Barack Obama and Secretary of State Hillary Clinton — to launching the first IHG Vignette Collection in East Africa in Nairobi — to leading a $45 million rebranding project in Lusaka that turned two properties into market leaders, I have been in the rooms where the decisions that change hotels get made.
I've been a General Manager under IHG, Best Western, and independent flags. I've negotiated franchise agreements, managed 300-person teams, opened hotels from a standing start, turned around loss-making properties, and grown ADR from $98 to over $200 through nothing more than clarity of strategy and relentless operational focus.
What I found, again and again, was that the owners who most needed strategic advice were the ones least able to access it. The big consultancies serve institutional money. The independent African hotel owner — with everything on the line — was largely on their own.
Nathez Advisory exists to change that.
The Name
Nathez is not a word you will find in any dictionary.
It is made of three names.
Nat — from Natsumi. · He — from Hezekiah. · Z — from Zachariah.
Three children. One name. Built into everything we do.
When I decided to build this business, I knew I wanted it to carry something more than a professional history. Every engagement we take on, every hotel we help build or turn around, every owner we advise — it is done knowing that what we build today shapes what the next generation inherits tomorrow.
That sense of legacy is not incidental to Nathez Advisory. It is the point. Most of the hotel owners we work with in Africa are building the same thing — a property they intend to pass forward, a business that outlasts them. We understand that instinct completely. It is the reason we exist.
Built to last. Built for Africa.
I've been on both sides of the table. That changes everything.
As a General Manager under international brands
I implemented IHG, Best Western, and independent brand standards. I know exactly what brands inspect, what they require, and where they have flexibility
As an advisor representing owner interests
I know where franchise agreements are negotiable, where owners routinely overpay, and what questions to ask before signing a 20-year commitment.
That dual perspective is what you get when you work with Nathez
A track record built across Africa:
2026 – Present — Hotel Project Development Manager, Abuja Continental, Nigeria — leading rebuild and pre-opening of a 5-star property
2024 – 2025 — General Manager, UGOLF International, Kigali, Rwanda — pre-opening of 5-star resort with Gary Player-designed golf course
2021 – 2024 — Cluster GM, Fairview Hotel (IHG Vignette) & Best Western Upper Hill, Nairobi — launched East Africa's first IHG Vignette Collection; 90%+ GSS
2017 – 2021 — GM, InterContinental Lusaka & Holiday Inn Lusaka — led $45M dual-brand rebranding; ADR +30%
2007 – 2017 — GM, Holiday Inn Accra Airport — opened and scaled market leader; ADR from $98 to $200+; hosted President Obama
2017 – Present — CEO, Global Hospitality & Asset Management Consulting — advising hotel groups, investors, and owners across Africa
Transparency
We tell owners what is actually happening with their hotel — including the things they may not want to hear. There is no useful advisory without it.
Outcomes, not advice
We do not write reports and leave. Every engagement is defined by what changes as a result. We implement, train, and hand over a better-performing hotel.
Africa First
We are not a global consultancy that occasionally looks at Africa. Africa is our specialism, our market, and our passion. Every recommendation is built on real experience in the markets where your hotel actually operates.